Ford Motor Company Case Report Essay example - 1835 Words

Ford Motor Company Case Report EXECUTIVE SUMMARY As director of Supply Chain Systems, I have decided to implement the new supply chain strategy of Virtual Integration, and model its supply chain after companies like Dell. Although there are several key differences between the companies, Dell’s direct business approach can be applied to every facet of Ford’s operation. Special care will need to be taken to address the unique dependency of our custom â€Å"tier- one† suppliers. A modification of the virtual integration system currently used by Dell could be applied to Ford’s dependent supplier base, while the management of lower tier suppliers of general or generic components would be more effectively suited by the standard procedures†¦show more content†¦To answer these threats, we have made recent attempts to transform our dated vertical (not virtual) integration model into a manoeuvrable, efficient supply chain. We have implemented Just in Time Inventory (JIT), total quality management (TQ M), and synchronous material flow (SMF), as well as a multi-tiered system of supply. The tier system consists of numerous generic suppliers and tier one suppliers that provide us total vehicle sub systems. These suppliers are totally dependent on us for survival as they cater solely to our specific requirements. We face many challenges in implementing a virtual supply chain that Dell did not have to face. Some of which include: - product complexity and rigid supplier networks - communication channels and procurement procedures (such as the typical phone and fax). - manual ordering and accounting procedures. - a lack the money to invest into internet technology, leaving little incentive to upgrade. - historical dealer retailing and traditional consumer buying habits. All of these challenges inhibit the full scale implementation of virtual integration. CRITERIA: In order to judge whether or not a good decision about implementing a new virtual integrated system has been made in this case, I would look at the potential outcome. The questions I would like to have answered are: Is it possible to successfully implement the virtual system and maintain our supplier relationships and help them to aShow MoreRelatedFord Motor Company Case Report1820 Words   |  8 PagesFORD MOTOR COMPANY Written Case Report F.B. EXECUTIVE SUMMARY As director of Supply Chain Systems, I have decided to implement the new supply chain strategy of Virtual Integration, and model its supply chain after companies like Dell. Although there are several key differences between the companies, Dell’s direct business approach can be applied to every facet of Ford’s operation. Special care will need to be taken to address the unique dependency of our custom â€Å"tier- one† suppliers. A modificationRead MoreCase Analysis Report Ford Motor Company and Firestone3599 Words   |  15 PagesCase Analysis Report In August 2000, Ford Motor Company and Firestone Tire Company recalled 6.5 Million ATX and AT tires that had been installed on Ford’s Explorer model SUV. At the time, it appeared as though Ford and Firestone were doing the right thing. They had found out that the tread separated on Ford Explorers in states with intense heat, such as Florida and Texas. However, it later came to light that both Ford and Firestone had known about these problems earlier than 2000 and that FordRead MoreFord Motor Company Supply Chain Strategy Case Report3198 Words   |  13 PagesFord Motor Company Supply Chain Strategy Case Report EXECUTIVE SUMMARY As director of Supply Chain Systems, I have decided to implement portions of the new supply chain strategy of Virtual Integration and strategies from companies like Dell. 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Casey T, Blackburn Business 104 Business Organization Management Dr. Earl Murray Jr. 1 November 2015 Abstract I hope that this meets the intent of this paper and that you learn something new about the management of an organization that I have the most interest in. I wanted to discuss how the lessons that we have covered during this class are used and demonstrated in a large worldwide company such as Ford Motor Co. Ford Motor Co. Ford’s Motor Company History Ford Motor CompanyRead More Business At Work Essay1221 Words   |  5 PagesBusiness At Work 1. Introduction 1.1 Aim The aim of this report is to understand the Business Environment and within organisation of Ford Motor Company (FMC), which includes the culture and management of the company. This report will also analyse and evaluate communication channels and quality control that FMC possess. Finally, conclusions will be drawn through the assessment of the process that is carried out by the company to meet their objectives, with recommendation of alternative

The Recently Leaked Secret to Personal Essay Samples for Graduate School Application Discovered

The Recently Leaked Secret to Personal Essay Samples for Graduate School Application Discovered Based on the size of the program, some schools hold several weekends and permit you to choose when you want to travel. Professor Mitchell obtained a grant to have a category of students to Belgium to be able to study the EU. If you're interested in programs in the usa, here's a significant collection of Best HCI graduate programs in the united states and Top UX School to secure you started. Students lead busy lives and frequently forget about a coming deadline. Clients are definitely the most important portion of our work. Anyway, you can read the testimonials of our clients. More frequently than not, deadlines for submitting applications are almost always short which makes many possible applicants worry they will be unable to to submit their sample essay for MBA application in time. When you've submitted all of your applications, it's about a great time to treat yourself! For instance, an application might would like you to talk about the reason you're applying to a specific program or company. If you're really interested in a program then you are going to choose the opportunity to ensure your application has no errors. Many programs simply request that you submit a personal statement with no more guidance. Even if graduate school isn't your end-goal, your professors are there to assist you, and should you locate a professor's work exciting, don't be reluctant to get to understand them! Additionally, your work must not be exceedingly long because many applicants wish to include their whole life, but not too short. Some graduate programs will request that you compose an extra essay about an issue within your favorite field. Therefore, many students and employees decide to acquire inexpensive essay rather than writing it themselves. In the very first instance, you wish to be somewhat careful to be certain your safety schools know you're genuinely interested. Especially if you're going to be moving with your loved ones, show the admissions officers which you will thrive in their environment. Among the nurses ascertained he had been swinging from tree branches in a neighborhood park and had hit his head when he fell from a tree. There's no too easy or too tricky undertaking for us. So if you're looking at a potentially well-tread topic, attempt to approach it in a special way. Unique things to various folks, since the situation demanded. It is made worse by the fact that the cost of living keeps increasing every day. For that you could go through personal statement essay examples they will assist you in writing a great personal statement. When you think that it is totally finished, you're prepared to proofread and format the essay. Let EssayEdge help you compose an application essay which gets noticed. Review the prompt thoroughly and plan your essay before you commence writing to make sure that you make an essay which will be an effective and persuasive accession to your application package. As one may note, a very good essay can enable you to reach your dreams, and the awful paper can force you to fail. When you know the principal topics you need to reveal in your paper, you should find out how to organize it. Because the cover letter is an expert document, you will want to continue to keep its format easy and elegant, as you would a school essay. Recommendation letter is just one of the influential parameter that carries appreciable weightage for a portion of your application package. The very first step in writing an effective application essay is identifying precisely what you're intended to be writing. You may choose to make an impression of expertise in the area by using specialized or technical language. You will soon locate the official data about us. The fundamental content of each choice is comparable. Excellent anecdotes and individual insights really can draw in an audience's interest. Once their new understanding of Helen Keller was assimilated into their prior understanding about Helen Keller, there wasn't any way to separate the information based on the source it came from. Many young folks are too busy or only scared to compose the essay by themselves. You must find the most suitable resources for your essay and patience when finding the correct inspiration to write.

Argumentative Essay

Question : 1.This Topic Discuss With Relevant Social Work and other Literature Reviews? Answer : Introduction Social works are mainly associated with poor and underdeveloped people and their families towards supporting them through difficult time and ensure that vulnerable people are safeguarded from harms (Tafvelin et al., 2014). This study will make argument on the concept that social work looks after the poor and administers financial assistance to the clients. The study will discuss the social work towards social development and analyze various social work theories. Moreover, the study will also demonstrate various social work issues and provide some suggestions for mitigating those issues. Social Work towards Social Development Social work is an academic and practice based discipline, which seeks to facilitate the welfare individual, groups, families and communities. Social works take initiatives towards promoting social changes and grassroots empowerment of people. According to Harris-Taylor et al., (2016), social work is a helping profession, which is aimed at assisting the individual, groups and community towards coping up with their complex socio economic psychological problems. Over the years, various social worker associations of NGOs in Singapore have become engaged in social development of their communities (Hsu et al., 2014). Roth et al., (2016) pointed out that social workers are mostly associated with providing assistance to the concrete needs of the poor people in the community. Moreover, they provide foods, shelters, clothing, health care and child care benefits. For instance, Mercy Relief of Singapore provides financial assistance, water, shelter, healthcare and education for community development. On the hand, Golia, (2015) opined that social worker often fails to assess the exact issues of the poor people towards their development. It can hinder the effectiveness of the social work towards developing the quality of life of poor people. According to Sonenshein, (2016), social works are also highly associated with caring for family members through understanding the conflicting family relationship. Furthermore, the social workers also fight against social isolation for the people, who are isolated from the society due their social status or stigma of HIV/AIDS. Furthermore, Jones and Felps, (2013) opined that social and welfare organizations also focus on providing privileges to the young educated people, who belong poor social classes. In this way, they develop their quality of life for the poor people through offering source of income and employment. For instance, Trans Family Service in Singapore provides variety of casework counseling, community work outreach, group work, happy health hour towards community development (Robinson Webber, 2013). Furthermore, social welfare organizations of Singapore also strive for the empowerment of the women within the community. Moreover, these organizations take initiatives towards providing bold livelihoods of the women. However, Alvarez et al., (2016) opined that most of social welfare organizations in Singapore are only limited within women empowerment and they are not looking forwards towards overall development of the community and poor people. According to Henttonen et al., (2014), non-profitable and social organizations also provide charity towards development of poor people. On the other hand, O'leary et al., (2013) opined that social work can also develop poor people through non-cash support. Social Work Theories for Effective Social Work Social work theory helps in understanding the task and purpose of the social work. Moreover, the theories also assist in indentifying the roles of social workers towards developing the society. According to BrintzenhofeSzoc, (2015), social learning theory encourages the social workers towards understanding the social issues through observing and imitating the behavior of the people. It can be most useful theory to be followed by the social workers. Rather than simply hearing the social issues, it is always better to observe the issues and learn about the problems. It can help in analyzing the issues for identifying the root causes of the issues. In this way, social workers become much more capable of providing suitable support towards solving social issues. On the other hand, Jones and Felps, (2013) opined that Socio-cultural theory is the best social work theory to be applied in social development. Socio-cultural theory stresses on the interaction between the developing people and t heir surrounding people. Moreover, this theory is based on the belief that culture has significant importance in developing the mental abilities of the people. Hence, this theory can help the social workers towards identifying the cultural issues behind the underdevelopment of the community people. Therefore, social workers can provide better facilities towards developing not only the individuals but also the society as a whole. According to Sonenshein, (2016), solution focused theory works best in providing supportive solution towards developing the quality of life of poor people. This theory focuses on identifying the present and future circumstances of the clients and setting goals as per those circumstances. Moreover, this theory particularly focuses on the problems and seeks solution to the particular problem, which can be used repetitively to the problem again and again as and when it arises. Social workers can use their theory for mitigating the family conflicts of poor people. On the other hand, Harris-Taylor et al., (2016) opined that empowerment theory is the most efficient theory towards helping the social workers for social development. This theory concentrates on the identifying the strength perspectives of the clients and recognizes hinders for their underdevelopment. Through this process, the social workers facilitate the clients with the purpose of enabling the challenges. In this way, the so cial workers can provide financial assistance to the poor people towards improving the quality of their life. Issues in Social Work According to Golia, (2015), social workers often face the exact issues of the society and actual reasons behind the social issues. Moreover, it is also extremely difficult to understand the genuine problems of the poor problem. On the other hand, Alvarez et al., (2016) opined that social workers often faces difficulties towards handling multiple and severe issues of the clients. It is quite difficult to research on the community and understand the root cause of the issues. Less Motivation of Social Worker According to Robinson and Webber, (2013), lack of motivation of the social workers can also hamper the effectiveness of the social work. Most of social workers do not actual show empathy for the clients and therefore, the effective of the solution is hampered. On the other hand, BrintzenhofeSzoc, (2015) opined that low pay of the worker also de-motivates the social workers towards effective social work and assists the poor people towards their development. Limited Resources According to Alvarez et al., (2016), limited resources for supporting social issues can be a significant issue for effective social work. Huge cutting in the Government funds also limits the resources towards the effective social works. On the other hand, Harris-Taylor et al., (2016) opined that less funding for social development actually hinder the overall development of the society and therefore, the effectiveness of social work is diminished. Identify proper clients According to Hsu et al., (2014), non-profit organization should hire experts for identifying proper client serving the supportive service. Moreover, the social work organizations should identify the clients, who are actually facing social issues and lagging behind the developed people. It would enhance the effectiveness of the social work serving the actual affected people. On the other hand, Golia, (2015) opined that identifying proper clients can also help the support organization to narrow down the social issues and provide effective support. Motivation and increasing pay structure for social worker According to Jones and Felps, (2013), the social workers should be paid enough for their efforts towards the social development. Moreover, increasing salary structure would motivate the social worker to do hard work for helping the poor and affected people. On the other hand, Robinson and Webber, (2013) opined that the social worker should be trained enough towards aligning themselves with the actual problem of the affected people for providing effective support. Arranging Adequate Resource Resources both in sense of financial and non-financial are high required for supporting the actual issues of the affected people. According to BrintzenhofeSzoc, (2015), the social welfare organizations need to arrange adequate amount of financial and non-financial resources towards proper development of affected people. Furthermore, Sonenshein, (2016) opined that the social welfare organizations should make their recognizable identity towards getting more and more donations for social charity. Conclusion While concluding the study, it can be said that social work is a profession, which is concentrated on helping the individual, groups, families and communities for developing both their individual and collective wellbeing. Most of the social works in Singapore are concentrated on developing the poor people and administers the financial assistance for developing the quality of their life. Social works are also focused on empowering women and enhancing education rate in the society. However, the criticism of social work reflects on the fact that most of social works are concentrated on empowering women and not on the overall development of the society. Various social work theories have significant contribution towards facilitating the social workers in their social work. However, lack of motivation of the social workers and lack of adequate resources can hamper the effectiveness of the social work. References Alvarez, R., Ginsburg, J., Grabowski, J., Post, S., Rosenberg, W. (2016). The social work role in reducing 30-day readmissions: the effectiveness of the bridge model of transitional care.Journal of gerontological social work,59(3), 222-227. BrintzenhofeSzoc, K. (2015). A Family in Need of a Palliative Care Social Worker.Journal of social work in end-of-life palliative care,11(3-4), 208-215. Golia, G. M. (2015). On the importance of direct practice experience among clinical social work faculty: A recent graduates perspective.Clinical Social Work Journal,43(3), 325-333. Harris-Taylor, C., Drazek, L., Rusen, J., Sarvananthan, K., Bergman, I., Lipscombe, L., Mukerji, G. (2016). Emerging Adult Clinic and the Importance of Social Work.Canadian Journal of Diabetes,40(5), S30. Henttonen, K., Johanson, J. E., Janhonen, M. (2014). Work-team bonding and bridging social networks, team identity and performance effectiveness.Personnel Review,43(3), 330-349. Hsu, B., Hackett, C., Hinkson, L. (2014). The Importance of Race and Religion in Social Service Providers.Social Science Quarterly,95(2), 393-410. Jones, T. M., Felps, W. (2013). Shareholder wealth maximization and social welfare: A utilitarian critique.Business Ethics Quarterly,23(02), 207-238. O'leary, P., Tsui, M. S., Ruch, G. (2013). The boundaries of the social work relationship revisited: Towards a connected, inclusive and dynamic conceptualisation.British Journal of Social Work,43(1), 135-153. Robinson, K., Webber, M. (2013). Models and effectiveness of service user and carer involvement in social work education: A literature review.British Journal of Social Work,43(5), 925-944. Roth, B. J., Sichling, F., Brake, A. (2016). Recentering our tendencies: Immigrant youth development and the importance of context in social work research.Journal of Human Behavior in the Social Environment,26(6), 509-520. Sonenshein, S. (2016). How corporations overcome issue illegitimacy and issue equivocality to address social welfare: The role of the social change agent.Academy of Management Review,41(2), 349-366. Tafvelin, S., Hyvnen, U., Westerberg, K. (2014). Transformational leadership in the social work context: The importance of leader continuity and co-worker support.British Journal of Social Work,44(4), 886-904.

McDonalds Company Analysis

Overview of the Case McDonald’s, the first food chain known for its strong performance in a very competitive industry is facing stiff competition from other firms. The firm’s breakfast offerings are not as competitive as they were before due to strong performance by products from other market players such as Taco Bell, White Castle, Dunkin Brands Group, Burger King and Starbucks.Advertising We will write a custom case study sample on McDonald’s Company Analysis specifically for you for only $16.05 $11/page Learn More These firms have new breakfast products which have been received well by consumers in different areas they are operating in. As a result, these firms’ improved performance in the industry has negatively affected McDonald’s market share (Jargon, 2014, p. 1). McDonald’s poor competitive position can be seen through its declining sales and profit revenues in the past six months. This paper is going to d iscuss the main marketing issues that McDonald’s faces in its operations and how they can be improved to help the firm regain its competitive position in the industry. Key Issues McDonald’s weakening position in the industry is due to its failure to come up with effective marketing strategies that respond to the needs of young consumers. In the past, the firm’s breakfast offerings performed well in the market but it has been losing customers gradually to new firms. Low innovation in the firm has made it difficult for the firm to attract new consumers who are willing to try out the product it sells in the market (Jargon, 2014, p. 2). The firm has also failed to come with an effective product development strategy to help it sell new high quality products that satisfy consumers’ expectations. As a result, this has affected the company’s competitive position in the market because it has failed to keep up with modern market trends that are crucial for i ts long term performance. The firm also needs to improve the relationships it has with its franchisees. They feel that the firm’s marketing strategies are not effective and fresh ideas are needed to help the firm regain its footing in the industry. In addition, they insist that more needs to be done to improve the quality of the firm’s operations in the industry.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main actors that need to be analyzed are: McDonald’s, its competitors and franchisees. McDonald’s has not been able to come up with important strategic changes to help it maintain its market share in the industry. Other fast food firms have developed efficient market processes that are responsive to current consumer trends in the market. Therefore, McDonald’s competitors have been able to institute higher operational standards that position them well in the industry (Jargon, 2104, p. 3). The firm has also been unable to develop beneficial partnerships with its franchisees. They feel that it needs to come up with innovative promotional strategies to attract new customers to sample its products. Definition of the Problem McDonald’s faces various problems such as: a weakening brand, low sales, ineffective promotions and the inability to keep up with its competitors. The main problem the firm needs to address to solve all these issues is its marketing mix functions. The company needs to review the four P’s of the marketing mix which are: products, prices, promotions and place. This will help the firm to improve the value of its internal systems of operations to help it attain high standards of performance in the long run (Bradley, 2010, p. 75). In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry. This approach will help the firm to focus on priorities to regain its market share in the industry to help it register good performance in the long run. Product improvements and developments are a crucial part of any marketing strategy. McDonald’s needs to carry out research to find out specific types products that customers prefer to consume for breakfast. This approach will enable the firm to stay in touch with its customers to anticipate their needs and expectations by providing products that satisfy them. At the moment, the firm has failed to create appropriate menus that attract customers to make them more willing to try out its product offerings (Bradley, 2010, p. 79).Advertising We will write a custom case study sample on McDonald’s Company Analysis specifically for you for only $16.05 $11/page Learn More The pricing of products should be maintained at current levels to make customers have positive perceptions about the quality of products they are purchasing. This requires the firm to develop effective customer relationship management systems that increase the value of its products in the market. Promotional aspects of operations need an overhaul to enable the firm to regain its competitive position in the market. The firm needs to rethink its strategy of offering customers give away products because this is likely to increase its costs of operations in the long run. The current strategy of offering give away products has caused disagreements between the firm and its franchisees, a situation that is likely to have a negative effect on the firm’s operations in the long run. In addition, the firm needs to look at the internal atmosphere in its outlets to find out if it is suitable for consumer’s eating patterns (Rue Byars, 2003, p. 43). It may be compelled to redesign its restaurants to enable them to offer a memorable service experience to customers. Alternative Solutions The firm needs to carr y out market research to find out new products which can be introduced to improve its performance in the industry. The firm needs to test some of its product concepts in some franchises to find out how they are likely to be received by customers. This approach will enable the firm to evaluate how they are likely to perform in the firm in the long run. The main benefit the firm will get out of this strategy is that it will be able to create new revenue streams for its operations and this will help to increase its profits in the industry. The firm will also be in a position to establish relationships with new customers to make them more interested in consuming its products (Rue Byars, 2003, p. 49). However, the main disadvantage associated with such a strategy is that the firm may end up experiencing losses especially if the new products do not appeal to customers’ interest effectively.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The firm needs to improve the quality of service it offers to its customers. It needs to come up with new ways of engaging with its customers to make them understand the benefits they can get from its services. The firm needs to rely more on innovative technology solutions to market its offerings and attract young consumers in the industry. As a result, this will enable the firm to understand new market trends and how they affect its long term operations in the industry (Panda, 2008, p. 37). The benefit of this approach is that the firm will be in a position to satisfy the needs of its customers because it will sell appropriate products that conform to specific market conditions. The disadvantage the firm is likely to experience from this approach is that it may take a long period of time before it yields positive results. Another solution the firm needs to use is to change its promotional strategies. The firm needs to engage with people in their communities to make them have positi ve perception towards its operations. It needs to go out and conduct promotions in schools, colleges and other places to encourage young people to try out some of its breakfast products (Panda, 2008, p. 43). This approach is likely to yield positive results in the long run because the firm will be able to understand how to elicit positive consumer sentiments that favor its products in the market. The advantage of changing its promotional strategy will enable the firm to attract new consumer segments that are willing to sample its products. On the other hand, the main disadvantage associated with this strategy is that it may increase the costs incurred by the firm in its operations. Selected Solution to the Problem New product concepts will enable the firm to regain the market share it has lost to its competitors. The firm should consider using popular accompaniments with its products to make them more appealing to customers. As a result, this will help the firm to increase the value of its brand in the market to take advantage of new opportunities which exist. In addition, the firm needs to develop new menus that attract consumers to make them more interested in various products that are on offer. Customers should be given more consideration when new product concepts are developed to enable them to satisfy their needs and expectations (Salisbury, 2014). This approach will help the firm to increase the value of its brand in the industry making it well prepared to capitalize on various opportunities that exist. The firm needs to differentiate services offered to customers who consume breakfast in its outlets. It needs to come up with new ways of appealing to their lifestyles. Moreover, the firm needs to find out conditions that exist in its restaurants to find out if they satisfy the high standards it has set for itself in its operations. Customers’ perceptions towards a particular product are influenced by the quality of service they get whenever they co nsume it. Therefore, the firm needs to come up with ways of ensuring that its customers have positive experiences whenever they visit its outlets to consume breakfast (Salisbury, 2014). This entails retraining its employees to ensure they offer prompt and high quality services to customers in different outlets. As a result, the firm needs to empower its employees to make them more willing to satisfy customers who visit its restaurants. The firm needs to rebrand its breakfast service offerings to differentiate them from other products that are sold during the day. This approach will help the firm to direct customers’ attention to new quality improvements in its operations that make it stand out in the market. As a result, this will improve customers’ perceptions towards the firm’s products because they will feel that they connect with them on a personal level. The firm needs to use focus strategies to increase the value of its important products in the market. In addition, the firm needs to redefine specific customer segments it will target with its new breakfast products. This will enable the firm to find out specific methods it can use to attract them. Consequently, the firm will be in a position to turn around its operations to by increasing its profit revenues (Vrontis Pavlou, 2008, p. 299). There has been an increase in the number of customers who are interested in consuming healthy diets that have low sugar and fat content. The firm needs to engage young people and make them aware about healthy diets it is going to offer for breakfast as part of its menu. As a result, the firm will be in a position to diversify its product offerings to enable it to attract new customer segments in the industry. In the long term, this will help the firm to increase various sources of incomes for its operations to increase its competitive edge in the industry. Many people are conscious about what they eat due to the high increase in lifestyle diseases which are mainly caused by poor eating habits revenues (Vrontis Pavlou, 2008, p. 301). Therefore, this approach will help the firm to demonstrate that it takes seriously the health and wellbeing of its customers and as a result, it will be in a position to turn around its operations. Expected Results and Rationale for the Solution McDonald’s new product development strategy will help it take advantage of future opportunities in the industry. This will allow the firm to appeal to younger consumers to make them more loyal. As a result, the firm will be in a better position to grow its revenues to overcome the challenges it has been facing in the industry. The firm’s business model will focus more on adapting to market conditions to increase its competitive advantage in the long run. As a result, this will enable the firm to use efficient methods to respond to external market conditions that have caused it to lose its market share to competitors (Marder, 1997, p. 47). Fo r a long time, the firm has focused more on standardizing processes in different markets where its operations are based. However, this strategy will enable the firm to be more flexible in its operations to enable it to achieve higher levels of service excellence in the industry. An effective product development strategy will enable the firm to improve quality perceptions that are associated with its products in the market. As a result, the firm will be in a position to increase the value of its brand in the industry by ensuring that its operations focus more on customer service excellence. More importantly, the firm will be able to institute learning processes that enable its staff to acquire new skills to make them satisfy customers’ needs and expectations (Marder, 1997, p. 52). This will increase revenues obtained by the firm from its operations in the industry. In addition, this will help the firm to share information with its franchisees regarding specific improvements th at need to be made. The rationale for this solution is due to the fact that the firm is losing its competitive edge in the industry. Therefore, this requires the firm to make its external and internal processes more innovative so that it can be well prepared to satisfy the needs of its customers in different markets. In addition, the firm’s current strategy has the potential of causing conflicts with its franchisees who are important stakeholders. As a result, this solution will enable the firm to improve the relationships it has with its stakeholders to ensure that they understand the importance of its new strategies. The firm needs to review the manner in which it conducts its operations by coming up with new ways of engaging young consumers (Kotler Armstrong, 2007, p. 72). As a result, this will enable the firm to develop strong and reliable relationships with them and this will help it attain good long term performance in the long run. Positive and Negative Results The f irm needs to implement effective brand management strategies to safeguard the product life cycle of their current and potential new products in the market. This approach will enable the firm to find out how to regulate the growth of its new products in the market to maintain high levels of interest from consumers. The firm needs to be careful about fads that are driven by high levels of customer excitement which do not last for a long period of time. Therefore, the new product development processes must be guided by information obtained from the targeted customer segments in the market (Kotler Armstrong, 2007, p. 75). This will to find out how its new products are likely to fare in the market in the long run. Therefore, the firm needs to rely on forecasting tools to predict expected changes in consumer behavior that are likely to impact on the performance of new products which are sold in the market. The firm also needs to be careful about becoming complacent in the industry after it starts to register good results from its operations. The firm should institute learning processes that make all employees and other key stakeholders aware about constant trends in the industry that have an impact on its operations. As a result, this approach will help the firm to focus its attention on organizational priorities that affect the manner in which it performs its functions in the industry. Therefore, this will help the firm to come up with proactive solutions to various challenges it is likely to face in the industry in the long run (Kotler Armstrong, 2007, p. 82). Moreover, it is important for the firm to adopt risk management strategies to protect it against situations that are directly caused by poor financial performance. This will increase the stability of its operations in the industry in the long run. Conclusion McDonald’s needs to take urgent measures to protect its market share in the industry. The firm needs to develop new products that can satisfy t he needs of its customers in the industry. In addition, the firm should come up with new service improvements to help its clients obtain high quality services from its operations. This approach will improve the firm’s advantage over its competitors in the industry. References Bradley, N. (2010). Marketing research: Tools and techniques. New York, NY: Oxford University Press. Jargon, J. (2014, Apr. 20). McDonald’s faces sharper competition in breakfast battleground. The Wall Street Journal. Kotler, P., Armstrong, G. (2007). Principles of marketing. Upper Saddle River, NJ: Pearson. Marder, E. (1997). The laws of choice: Predicting customer behavior. New York, NY: Simon and Schuster. Panda, T.K. (2008). Marketing management. New Delhi, India: Excel Books Rue, L. Byars, L. (2003). Management: Skills and applications. New York, NY: McGraw Hill. Salisbury, P. (2014, Feb 20). The globalization of â€Å"fast food†. Behind the brand: McDonald’s. Global Research. Retrieved from https://www.globalresearch.ca/the-globalization-of-fast-food-behind-the-brand-mcdonald-s/25309 Vrontis, D., Pavlou, P. (2008). The external environment and its effect on strategic marketing planning: A case study for McDonald’s. J. International Business and Entrepreneurship Development, 3(3/4), 289-307. This case study on McDonald’s Company Analysis was written and submitted by user Liam Richardson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.